Statistics in Circles
What can be measured with MLS statistics
The statistics area centralizes the main activity carried out within an MLS Circle. It is not limited to counting closed transactions, but also makes it possible to observe the commercial and sharing activity generated among participating agencies.
The data is organized into four main blocks:
Transactions: transactions carried out by collaborator or by office.
Visits: visits received and visits carried out by each office.
Sharing: properties, additions, removals, and demands shared within the circle.
Other: sold properties, associates, and agencies that do not have exclusive listings.
Reviewing these indicators together provides a more complete view than relying on a single metric. For example, an office may have carried out many visits even though it has not completed any transactions during the selected period. This may indicate ongoing commercial activity, not necessarily a lack of collaboration.
How to access MLS Circle statistics
Access is available through the advanced circle management area in Inmovilla. If an agency belongs to more than one MLS, it is important to first select the specific MLS whose data you want to view.
Go to the Circles section from the Inmovilla sidebar.
Open Advanced Panel.
Select the MLS you want to manage using the selector located in the upper-right corner.
Select the Statistics section.
Define the date range in the calendar before interpreting the results.
Selecting the period is an essential step. The data depends entirely on the chosen dates, so it is advisable to compare equivalent periods when analyzing trends, such as one month versus the previous month.
How to choose a useful analysis period
The calendar allows you to define the start and end dates for the results displayed. Choosing the right range helps avoid incorrect conclusions, especially during months with lower commercial activity or in areas with pronounced seasonality.
A practical guideline for using the date filter is as follows:
Monthly tracking: useful for reviewing recent activity, visits, and property changes.
Quarterly comparison: helps identify agencies with consistent or irregular participation.
Annual review: makes it possible to assess the overall evolution of the circle and its geographical areas.
Campaign analysis: useful when you want to study a commercial initiative or a specific period.
A low volume of transactions within a specific period should not be analyzed in isolation. It is advisable to compare it with visits, sharing activity, and property additions or removals to understand the actual context of the activity.
Analyzing transactions by collaborator and by office
The Transactions block offers two ways to view activity: by collaborator and by office. Although both show transactions related to the circle, they serve different needs.
Transactions carried out by collaborator
This view identifies the specific individuals who have taken part in collaborations. It is useful for recognizing who is generating activity within an agency and for analyzing individual performance in greater detail.
The table may include information such as:
Agency name.
Transaction type: rental, sale, or sale and rental.
Data related to globally shared exclusive listings.
Total activity and percentage breakdown within the MLS.
By selecting an agency, you can access an additional level of detail, including its distribution by municipalities or collaborators. It is also possible to open an agency's details to review the areas in which it is operating.
Transactions carried out by office
The office view shows the aggregated result for the entire agency. In other words, it combines the activity of all the people working from that office.
The difference is straightforward:
By collaborator: shows who participated individually.
By office: shows the agency's overall performance.
Both perspectives complement each other. The office view helps compare the level of collaboration between agencies, while the collaborator detail helps identify the specific source of that activity.
The data view makes it possible to compare agency activity and explore each record in greater detail.
Visit statistics: received and carried out
Visits are one of the most valuable indicators for measuring commercial collaboration before a transaction is closed. The section distinguishes between visits an office receives and those it carries out.
Visits received by office
This report shows the visits received by an office in relation to properties and collaboration within the MLS. By opening the details of each record, you can review the area or province associated with that activity.
Visits carried out by office
This option shows the activity from the opposite perspective: visits carried out by the office. Comparing both views makes it possible to identify relevant patterns.
An office with many visits carried out may be actively working on shared opportunities.
An office with many visits received may have properties that are generating interest within the circle.
A sustained imbalance between the two figures is worth reviewing, while always considering the type of portfolio and the period being analyzed.
The results can be viewed as tabular data or through charts. Charts make it easier to quickly understand how activity is distributed when many agencies, provinces, or municipalities are involved.
Sharing: properties, additions, removals, and demands
The Sharing section shows how real estate inventory moves within the MLS. It is a key section for understanding whether agencies are keeping their shared portfolio active and whether the circle is generating real collaboration opportunities.
Properties currently shared
This report allows you to view the properties that are shared at the time of the query. The breakdown may include data by province and transaction type.
Available columns may include:
Rental.
Sale.
Sale or rental.
Rent-to-own.
Exclusive listings.
Globally shared properties.
Geolocated properties.
Total.
Opening a province allows you to drill down to the city or municipality level. This breakdown helps identify where shared inventory is concentrated and which areas show greater activity within the network.
Shared additions and removals
Shared additions reflect properties being added to the collaborative environment. Removals show properties being withdrawn from sharing. Analyzing them together makes it possible to understand the pace at which the portfolio is being renewed.
A high number of additions does not automatically guarantee a more active MLS. It is advisable to relate this figure to visits, transactions, and removals to determine whether the new inventory is generating commercial activity or merely increasing the available inventory.
Shared demand profiles
Shared demands show the client profiles that agencies have enabled so they can work with properties within the circle. This feature allows a demand to be shared with the full set of properties available in the MLS.
In addition to active demands, the panel records related activity such as additions, removals, and price changes. These changes generate notifications for agencies within the circle, so they also reflect how frequently properties and shared opportunities are being updated.
Charts help identify peaks in sharing activity by area or category at a glance.
Other metrics available in MLS statistics
The Other block brings together additional indicators to complete the MLS assessment:
Sold properties: shows properties sold within the selected period.
Associates: allows you to review the geographical distribution of associates.
Agencies without exclusive listings: identifies agencies that do not have exclusive listings.
Information about agencies without exclusive listings is especially useful for circle managers. It can help identify participants who need support in acquiring exclusive inventory or serve as a reminder of the MLS's internal operating criteria.
Exporting data and charts for reports
The data does not have to remain within the panel. Charts can be exported as images, printed, or downloaded together with the data in Excel format.
Exporting makes it easier to prepare internal reports, follow-up meetings, and comparisons between periods. To keep these reports consistent, it is advisable to maintain the same date criteria and clearly separate indicators by office, collaborator, and area.
An organized way to prepare a collaboration report is:
Select a closed and comparable period.
Export transactions by office to obtain an overview.
Review transactions by collaborator when more detailed information is needed.
Add visits received and carried out to provide context for the transactions.
Include additions, removals, and shared properties to measure the health of the portfolio.
Note agencies without exclusive listings to define follow-up actions.
Common mistakes when interpreting MLS Circle statistics
Statistics are most useful when interpreted as a whole. These are some important precautions:
Do not analyze a period that is too short: a specific month may have less activity due to seasonal or commercial circumstances.
Do not confuse office and collaborator: an office result is an aggregated total, while a collaborator represents individual participation.
Do not assess sales alone: visits, demands, and sharing activity often anticipate future opportunities.
Do not ignore the geographical breakdown: an agency may be very active in certain municipalities even if its overall result appears moderate.
Do not interpret a removal as negative by default: it may be the result of a sale, a change in strategy, or a portfolio update.
Do not mix MLSs in the analysis: if you belong to several circles, make sure the correct MLS is selected before exporting or comparing figures.
Conclusion: using statistics to boost real estate collaboration
MLS Circle statistics in Inmovilla make it possible to measure collaboration from different perspectives: transactions, visits, shared inventory, demands, and the composition of participating agencies. Their greatest value lies in combining this data to understand which offices and areas generate activity, where opportunities exist, and which aspects require follow-up.
Regular reviews by circle managers help maintain a more active MLS, with up-to-date information and more visible collaboration among the agencies that make up the network.
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