Publishing a Property on the Website and Real Estate Portals

How to Set Up the Publication of a Property on the Website and Real Estate Portals

The publication tab within a property record is essential for determining the final presentation of the listing, distribution channels, and the information visible on each portal. Accurate configuration ensures that texts are complete and consistent, character limits are respected, and sensitive aspects such as the exact visibility of the address are controlled.

In this detailed guide, you will learn how to review and optimise each element before publishing a property both on the agency's website and on prominent real estate portals such as Idealista. Additionally, we explain how to manage effective translations and avoid common mistakes that could prevent the correct dissemination of the listing on the selected channels.

Key Elements in the Property Publication Section

Within each property record, the publication section groups all elements that directly influence the visibility and content of the public listing. Common components include:

• Listing title: main descriptive text that identifies the property and serves as the basis for its presentation.

• Description: detailed commercial content highlighting the features and benefits of the property.

• Languages and translations: versions of the title and description adapted to different markets and audiences.

• Supplementary texts: additional templates, legal notices, or recurring messages automatically incorporated into the main text.

• Publication destination: selection of the channel or channels where it will be published (website, portals, or both).

• Specific portals: choice of active portals to which the property will be sent.

• Location privacy: specific rules to control the visibility of the street and number, protecting privacy when necessary.

• Featured options for the website: visual and positioning elements applicable exclusively to the agency's website template.

To access this configuration, navigate to the Properties list, select the desired property record, and go to the Publication tab.

How to Write an Effective Title for a Real Estate Listing

The title is the first reference to identify the property within the record and can be especially useful on the agency's website. However, it is important not to rely exclusively on it to control the final headline that will appear on external portals.

Many real estate portals automatically generate or modify the title, combining data such as the type of property, location, or highlighted features. Therefore, a customised title may not be reflected identically across all channels.

Best Practices for Writing the Title

• Describe the property accurately and clearly: highlight the most relevant aspects avoiding ambiguities or generic phrases.

• Avoid including unverifiable information: the text must align with the real and confirmed data in the record.

• Do not excessively repeat information: reserve specific details for the full description.

• Check how the title appears on each channel: keep in mind that portals may adjust the text according to their own rules.

Some platforms offer AI-based tools to generate or improve titles. Although this option can be an excellent starting point, it is always essential to review and adapt the result to ensure it faithfully reflects the property's characteristics.

Property Description: Managing Characters, Additional Texts, and Limits

The description is one of the most critical elements in publishing a property. It must provide a clear and complete explanation of the main features, allowing potential buyers or tenants to understand the offer in detail.

The system usually includes a character counter to facilitate compliance with the specific requirements of each portal, especially those imposing maximum or minimum text limits.

The 4,000 Character Limit on Idealista

As an operational reference, the description intended for Idealista should be kept within a maximum of 4,000 characters. This calculation includes not only the visible text written for the property but also the supplementary texts that are added automatically.

If this limit is exceeded and the portal is selected for publication, the system will alert the user and will not allow saving the record until the content is adjusted.

What Are Supplementary Texts?

Supplementary texts are additional templates integrated into the main content, such as legal notices, common clauses, or agency-specific footers. Although they may not always be visible in the main field of the record, their characters are added to the total of the listing.

The default template is configured from the Supplementary Texts settings. In the individual record, it is advisable to focus on the specific content of the property to avoid redundancies.

Checklist Before Saving the Description

• Ensure all essential property data is complete and up to date.

• Check the total character count, including supplementary texts.

• Consider the legal notices and default footers that will be added automatically.

• Avoid including generic texts that do not add value or relevant information.

• Review each version in the selected languages before activating international publication.

Managing Translations for Title and Description in Other Languages

A property can be published in multiple languages to reach different markets. There are two common methods to create these versions: automatic translation using artificial intelligence or manual content incorporation.

Automatic Translation with Artificial Intelligence

The AI tool can generate quick translations and store them in the record. Usually, the default language is included at no cost, while additional translations may require credits or specific contracts.

Before confirming an automatic translation, it is essential to especially review:

• Proper names of areas, streets, and developments.

• Units of measurement, prices, and currencies.

• Key real estate terminology, such as floor, terrace, storage room, or garage.

• Commercial conditions and relevant legal aspects.

Manual Incorporation of Translations

It is also possible to add translations manually by copying and pasting content prepared externally by professional translators. This method does not consume AI tool credits and allows for better adjustment of commercial tone and local terminology.

Manual translation is ideal when exhaustive editorial control is required or when previously reviewed versions are reused.

Publication Options: Website, Portals, or Both Channels

Selecting a portal alone does not guarantee that the listing will be sent to that channel. It is essential to correctly configure the general publication destination to ensure effective distribution.

The commonly available options are:

• Publish only on the website: the property will appear exclusively on the agency's page.

• Publish only on portals: the listing will be sent to the selected portals, without appearing on the agency's website.

• Publish on website and portals: the property will be distributed simultaneously on both platforms.

• Do not publish: the listing will remain inactive on all channels.

For example, if Idealista is selected as a portal but the general destination is set only to the website, the property will not be sent to Idealista. To publish on both channels, it is necessary to select the website and portals option and check the corresponding portal.

Active Portals and Their Visibility in the Record

Only portals previously activated in the general settings will appear in a property record. If only Idealista is enabled, it will be the only portal available for selection.

Activating each portal may require meeting certain requirements, such as providing an agency number or specific identification data. Portal management is done from the Portals section, located in the left sidebar of Inmovilla.

Managing the Publication Limit on Idealista

Idealista may set a contractual limit on the number of active listings. When this limit is exceeded, properties not marked for active publication are sent to the portal's online office, where they are available for management but do not occupy an active slot.

This functionality allows maintaining orderly control without losing administrative access to the properties.

To manage this situation, it is recommended to:

• Mark Idealista only when you want to occupy an active slot with the listing.

• Check the publication status if there are contractual limits.

• Consult the online office to locate properties sent but not actively published.

Controlling Address Visibility: How to Hide or Show the Street

The exact address is a particularly sensitive piece of data in real estate listings. Although the portal's general configuration establishes a default behaviour, the individual record of each property can set exceptions that override the global rule.

Available options usually include:

• Do not show the street.

• Show only the street.

• Show street and full number.

For example, if the general setting indicates to show the street, but for a specific property do not show the street is selected, the choice made in that record will prevail. This flexibility is essential to protect privacy in exclusive, inhabited properties or those whose exact location should not be public.

Featured Listings and Stars: Application and Scope

The options for featuring or assigning stars in the record affect exclusively the agency's own real estate website, linked to the web template offered by Inmovilla. They should not be confused with paid promotions or positioning on external portals.

Before activating a featured listing, it is recommended to:

• Confirm that the property is published on the website.

• Verify that the agency's web design incorporates this type of visual marks.

• Ensure the property has complete and quality information, photographs, and description.

Improving Listing Quality on Idealista

Idealista offers a visual quality indicator for the listing based on the information available in the record. This indicator helps identify pending or incomplete fields that may negatively affect the perception and positioning of the listing.

For example, the absence of the energy certificate will be reflected as a deficiency that can reduce the overall rating. Completing all relevant data significantly improves the listing's level and minimises the possibility of important omissions.

Key Aspects to Review Before Sending a Listing

• Complete description adjusted to the established character limit.

• Supplementary texts correctly reviewed and updated.

• Main language saved and necessary translations available and reviewed.

• Publication channel or channels correctly selected.

• Active and appropriate portals checked for publication.

• Address privacy settings confirmed and appropriate.

• Mandatory data complete, including the energy certificate when applicable.

Common Mistakes When Publishing Properties on Real Estate Portals

Selecting a Portal but Configuring Only Website Publication

This is one of the most frequent mistakes. Even if a portal is checked, if the general destination is limited to the website, the listing will not be sent to the selected portal.

Exceeding the Character Limit Due to Automatic Supplementary Texts

A description that seems correct may exceed the allowed limit when supplementary texts are added. It is always recommended to check the final counter that includes all concatenated texts.

Trusting That the Title Will Appear Identical on All Portals

Portals usually apply their own rules to construct the final title. Therefore, it must be assumed that the presentation may vary and ensure the base title is clear and representative.

Modifying the Global Configuration to Solve a Particular Case

If only one property needs to hide the street, the individual exception in the record should be used. Changing the general rule may affect multiple listings and cause inadvertent problems.

Publishing Without Checking the Quality and Completeness of the Record

Incomplete fields or missing data reduce the quality of the listing and may affect its visibility. It is essential to review system alerts and complete all required information before publishing.

Recommended Process to Publish a Property Effectively

Following a structured routine minimises distribution errors and ensures each listing reaches the appropriate channel with optimal information.

• 1. Locate the property through the property list or using its specific reference.

• 2. Access the Publication tab within the property record.

• 3. Write and review the title, bearing in mind it may be modified by portals.

• 4. Complete the description and confirm that the total characters comply with the established limits.

• 5. Review the supplementary texts that will be added automatically to the listing.

• 6. Create the necessary translations, either with artificial intelligence or manually.

• 7. Select the publication destination: website, portals, or both.

• 8. Check the active portals where you want the property to appear.

• 9. Define the address privacy for that particular property.

• 10. Verify the listing quality and correct any pending fields.

• 11. Save the changes before closing the record to ensure the configuration is correctly applied.

Conclusion

Effective publication of a property goes far beyond selecting a portal. It requires meticulous coordination between text writing, language management, compliance with character limits, incorporation of automatic texts, correct definition of the publication destination, and protection of location privacy.

A complete record and coherent configuration between the agency's website and portals help minimise incidents, improve the quality and appeal of the listing, and manage each property with precision and professionalism.